A mention of the town ‘Maldon’ to someone outside Essex will most commonly, if at all, trigger one of two main instant responses – the annual Maldon Mud Race event, and the even more globally-reaching ‘Maldon Sea Salt’ product.
It is far the most exposure to the name ‘Maldon’ that most will have around the world, outside of a map, particularly if they have a kitchen and a condiments shelf. Maldon Sea Salt has since 1882 provided slightly classier savoury taste than the more generic salts.
Made by traditional efforts utilising the waters of the Blackwater Estuary (which is filtered, boiled, and heated to a company-defined standard), the Maldon Sea Salt takes a number of forms and flavours for consumers, the most common being boxed sea salt flakes (pictured). The company have also branched out into selling recipe books that their main product can be used in (both gourmet and everyday creations), most particularly a 130th anniversary special that featured contributions from a number of celebrity chefs.
Such endorsements have only helped the brand’s appeal worldwide, with countries on all 6 inhabited continents carrying the products in local stores whilst of course the most popular type of salt in the town of Maldon, it wouldn’t have lasted as long or spread as far as it did without some tasteful appeal and local pride to keep it going. It has developed into such a good product, apparently, that Danish people carry emergency travel packs of the stuff on dates: